BlackBerry 10 operating system, which was launched on 30 January, tickled the observers or analysts for their opinions. Quite a lot of analysis issued. However, what emerged was a negative sentiment.
In fact, the negative comments to BlackBerry 10 has been put forward by analysts long before the operating system is launched.
Some observers also predict BlackBerry 10 will not help BlackBerry from adversity. Mentioned, the user interface, the delay time of the launch, and the limited number of applications will be a contributor to the failure of BlackBerry 10 received by the market.
Heins said BlackBerry 10 has returned back to the BlackBerry smartphone competition. "We went back to the field. Now, we have to play and we have to win. We have not done anything much. We will not allow ourselves to remain silent," said Heins.